Tire Market Weekly Brief | September 1–7

Tire Market Weekly Brief | September 1–7
2026-09-07

The most important development this week was not a single product launch, but the convergence of three signals: rapidly rising natural-rubber costs, diverging Asia–Europe and Asia–North America freight rates, and the implementation of September price increases and product launches by leading manufacturers.

Developments

DevelopmentWhat changedWhy it matters to TNR
Raw-material pressure intensifiedOn September 4, October SGX settlements reached 270.8 US cents/kg for RSS3 and 232.7 US cents/kg for TSR20. Chinese natural-rubber spot prices exceeded RMB 17,900/tonne, approximately 14% higher than at the beginning of the year.Factory prices, quotation validity and payment terms may tighten. Giant OTR tires are particularly exposed because of their high rubber content per tire.
Bridgestone raised Japanese pricesEffective September 1, Bridgestone increased the manufacturer’s shipment prices of replacement tires in Japan by an average of 5%, covering summer and winter tires, tubes and flaps.Although limited to Japan, the increase confirms that Bridgestone is passing through higher raw-material, energy and logistics costs. Quotations from other regions should be reconfirmed.
Bridgestone launched the W909The W909 truck and bus winter tire officially launched on September 1 in 12 sizes, including 295/80R22.5, 275/80R22.5 and 245/70R19.5.Relevant to winter markets such as Japan, Russia and Central Asia. Its emphasis on casing durability and two retread cycles shows that competition is increasingly based on total lifecycle cost.
Michelin’s Asian XHA3 rollout beganMichelin scheduled the XHA3 for introduction in Asia from September in 23.5R25 and 29.5R25. It covers E3, L3 and G3 applications. Michelin claims up to 20% longer wear life and approximately 16% lower TCO than its predecessor.It provides a useful benchmark for tire development and sales positioning, particularly around versatility, retreadability and SKU consolidation.
Michelin strengthened its 63-inch mining strategyAt Electra Mining Africa, September 7–11, Michelin is presenting developments in 63-inch tires alongside its tire, data and onsite-service offering. Exact models and specifications had not yet been released.This deserves close attention for 59/80R63 and ultra-class haul-truck opportunities. Michelin is increasingly selling measurable mine productivity rather than tires alone.

Supply, freight and demand signals

Freight rates should no longer be adjusted in one uniform direction. Drewry’s World Container Index remained unchanged at USD 4,465 per 40-foot container, but individual routes diverged:

  • Shanghai–Rotterdam fell 5% to USD 4,092.
  • Shanghai–Genoa fell 10% to USD 4,368.
  • Shanghai–Los Angeles rose 5% to USD 7,185.
  • Shanghai–New York rose 3% to USD 9,587.

Freight-rate data

Commercial implications:

  • Requote European CIF shipments; lower freight may create room to improve competitiveness or retain more margin.
  • Add a larger freight buffer to US quotations and avoid fixing long-validity prices using older freight rates.
  • Giant OTR tires are affected by equipment type, weight and loading efficiency, so standard FEU indices cannot be applied directly. They remain useful as directional negotiating indicators.

China’s heavy-truck market is showing weaker domestic demand but stronger exports. August wholesale volume was approximately 83,000 units, down about 1% month on month and 9.4% year on year, while exports were estimated to have increased by more than 35% year on year. Domestic registration data showed approximately 46,000 units, down 22.2% month on month.

The two sets of figures use different measurement methods but point to the same conclusion: overseas demand is offsetting domestic weakness following the summer slowdown and regulatory-transition-related pre-buying. Wholesale and export data, domestic registration data.

For TNR, Africa, Latin America and Central Asia should remain priority markets for TBR and mine-haulage products. Domestic Chinese inventory should not be increased aggressively based only on year-to-date growth.

Market assessment

  • Pricing: Upward bias. Natural-rubber and petrochemical feedstock costs support shorter quotation validity and moderate factory price increases. However, there is no evidence yet that every OTR size has increased simultaneously.
  • Supply: No broad shortage confirmed. Risks appear concentrated in particular brands, origins, patterns and giant-tire sizes rather than across the entire market.
  • Competition: Moving from unit price to TCO. Michelin is emphasizing data and mine services, while Bridgestone is emphasizing load capacity, durability and retread cycles.
  • Brand activity: No decision-changing OTR or TBR product, capacity or pricing announcements were identified from Goodyear, Double Coin or Giti during September 1–7. The absence of public announcements should not be interpreted as evidence of stable pricing. Goodyear Newsroom, Giti Newsroom, Double Coin News.