The application of new logo and launch of new site

The application of new logo and launch of new site

The year 2022 marks the 11th year since TNR was founded. 
We are delighted to announce the application of a new company logo from June 01, 2022.

                            Old logo                                              New logo

                                   

TNR is the abbreviations of “ Take a New Road”, as shown in our tagline.The concept comes from one of the most famous American poets Robert Frost’s writings—The Road Not Taken.

The Road Not Taken
by Robert Frost

Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

 Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

 And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

 I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

“ Take a New Road” embodies the resolution of innovation and meeting challenges.
Our new logo consists of three bold lines, which symbolizes a running tire, our main product. As a tire runs forward, it explores a new endless road which is full of opportunities, possibilities and changes we may encounter in the future.
Red color is a symbol of passion. 

The design has changed, but our commitment to customer satisfaction never changes.
TNR will continue to work with partners to prove the best possible tire solutions, to contribute to a better world.

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